In this Discussion
- dad5kitten August 2006
- endlarch0 August 2006
- jedi_grrlie August 2006
- woodmaid8 August 2006
L.A. Times article
It seems a bit superfluous to start a whole new thread for this, but I'm going to do it anyway. 
There was an article in the L.A. Times about "Here It Goes Again" on the 5th (it's short, so I'm just going to post the whole thing here):
'Here It Goes Again' ... And Again ... And Again
By Kelly-Anne Suarez, Times Staff Writer
August 5, 2006
You wouldn't think watching four grown men climbing, kicking and sliding in power pop tempo across eight churning treadmills — think L.A. Fitness meets "Flashdance" — would be so satisfying, but it is.
The Chicago band OK Go has a mini-sensation on the Internet with the low-budget, high-impact music video for its song "Here It Goes Again," which shows the delightfully geeky members performing an intricately choreographed routine spread over eight exercise machines. The effect is Busby Berkeley goes to the gym with a Cheap Trick soundtrack.
Within 48 hours of its posting on You Tube (www.youtube.com) on Tuesday, the video had half a million hits.
Those familiar with OK Go may be taken aback to see geeky, bald bassist Tim Nordwind mouthing lyrics ordinarily sung by Damian Kulash, the group's self-proclaimed "token cute boy."
Nordwind is OK Go's lead lip-syncher, Kulash explained: "It makes it more ridiculous." That's also the word for the coy glances and showgirl kicks from Nordwind (looking not unlike Paul Giamatti) while his mates keep it deadpan. And that intense look in their eyes isn't showmanship.
"We were scared for our lives," Kulash admitted. "Especially anything that required us to lie down — you can get caught between the two treadmills and get eaten alive."
The idea for the video was hatched by Kulash's older sister, Trish Sie, a ballroom dancer and also the choreographer of their "A Million Ways" video a few years ago, which showed the guys sashaying like the Backstreet Boys. That one was downloaded 10 million times.
Sie cooked up the new idea during — you guessed it — a trip to the gym.
"Delightfully geeky" is a delightful term to describe the guys, I think.
Pretty amusing, I think, even if the writer got the thing about "A Million Ways" being from a few years ago wrong. *shrugs* Forgiveable.
(Source)
Edit: Oh, and somehow I missed the article on Spin.com, and apparently both of these were posted in their blog. *shrugs* I've kind of not been paying attention much to the blog, haha.
There was an article in the L.A. Times about "Here It Goes Again" on the 5th (it's short, so I'm just going to post the whole thing here):
'Here It Goes Again' ... And Again ... And Again
By Kelly-Anne Suarez, Times Staff Writer
August 5, 2006
You wouldn't think watching four grown men climbing, kicking and sliding in power pop tempo across eight churning treadmills — think L.A. Fitness meets "Flashdance" — would be so satisfying, but it is.
The Chicago band OK Go has a mini-sensation on the Internet with the low-budget, high-impact music video for its song "Here It Goes Again," which shows the delightfully geeky members performing an intricately choreographed routine spread over eight exercise machines. The effect is Busby Berkeley goes to the gym with a Cheap Trick soundtrack.
Within 48 hours of its posting on You Tube (www.youtube.com) on Tuesday, the video had half a million hits.
Those familiar with OK Go may be taken aback to see geeky, bald bassist Tim Nordwind mouthing lyrics ordinarily sung by Damian Kulash, the group's self-proclaimed "token cute boy."
Nordwind is OK Go's lead lip-syncher, Kulash explained: "It makes it more ridiculous." That's also the word for the coy glances and showgirl kicks from Nordwind (looking not unlike Paul Giamatti) while his mates keep it deadpan. And that intense look in their eyes isn't showmanship.
"We were scared for our lives," Kulash admitted. "Especially anything that required us to lie down — you can get caught between the two treadmills and get eaten alive."
The idea for the video was hatched by Kulash's older sister, Trish Sie, a ballroom dancer and also the choreographer of their "A Million Ways" video a few years ago, which showed the guys sashaying like the Backstreet Boys. That one was downloaded 10 million times.
Sie cooked up the new idea during — you guessed it — a trip to the gym.
"Delightfully geeky" is a delightful term to describe the guys, I think.
Pretty amusing, I think, even if the writer got the thing about "A Million Ways" being from a few years ago wrong. *shrugs* Forgiveable.(Source)
Edit: Oh, and somehow I missed the article on Spin.com, and apparently both of these were posted in their blog. *shrugs* I've kind of not been paying attention much to the blog, haha.
Comments
Backstreet Boys....pshh!....OK Go....can send those BOYS BACK!!!....to the street...o.o;
She's Trish. She's magical. And sciencey and stuff.