I've noticed that many of the HIGA treadmill performances from the MTV VMAs are no longer available on YouTube. Here's why:
Viacom wants its content taken off YouTube
By Dawn C. Chmielewski, Times Staff Writer
February 3, 2007
Viacom Inc.'s demand Friday that YouTube remove more than 100,000 clips from the popular online video site is more than brinksmanship at the bargaining table.
It's a battle of the brands.
The entertainment conglomerate's insistence that YouTube remove such coveted content as highlights from "The Daily Show With Jon Stewart" and "The Colbert Report" signals that it believes these brands have enough cachet to attract an online audience, with or without YouTube. And if YouTube wants the clips, Viacom wants it to pay for them.
The move highlights the growing tension — and interdependence — between online video sites and traditional media companies. The latter dislike having their copyrighted material posted without permission, but they do like the extra promotion it brings. YouTube had about 29.6 million visitors in December, according to ComScore Media Metrix. And YouTube, owned by Google Inc., relies on the traffic that established entertainment properties bring to sell ads.
It's a fragile ecosystem, and Viacom — owner of Nickelodeon, Comedy Central, MTV Networks, Black Entertainment Television and Paramount Pictures — may be disrupting it.
Comments
... Oh. Sorry. I thought we were shouting out album titles.
... Oh. Sorry. I thought we were shouting out album titles.
Hahah! I seriously laughed out loud.
Although I'm glad I downloaded the performance to my hard drive a while ago!