Transcribed Damian's part: "Bands should make videos if they've got good videos to make. Obviously, videos have done a lot for OK Go, but I think it's because we view them as a creative outlet-- not calculated marketing tools. They're things we get to make, not things we have to do. For some, spending a lot of cash on a flashy video is probably a bad idea. MTV isn't likely to play it unless you're a household name, and a $250,000 video on YouTube looks lost and sad. The upside, of course, is that it's a great time for people to just make cool shit, unhindered by what's supposed to "work in the marketplace." It's a sort of glorious Wild West on the internet, anything goes and a good idea can actually survive without those stodgy old marketing dollars. I mean, who'd have thought four dudes dancing on treadmills could win a frickin' Grammy?"
Also, some dude from Tempe, Arizona got to write something in the "YOU SAY YES" thing... that made me giggle a little.
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"Bands should make videos if they've got good videos to make. Obviously, videos have done a lot for OK Go, but I think it's because we view them as a creative outlet-- not calculated marketing tools. They're things we get to make, not things we have to do. For some, spending a lot of cash on a flashy video is probably a bad idea. MTV isn't likely to play it unless you're a household name, and a $250,000 video on YouTube looks lost and sad. The upside, of course, is that it's a great time for people to just make cool shit, unhindered by what's supposed to "work in the marketplace." It's a sort of glorious Wild West on the internet, anything goes and a good idea can actually survive without those stodgy old marketing dollars. I mean, who'd have thought four dudes dancing on treadmills could win a frickin' Grammy?"
Also, some dude from Tempe, Arizona got to write something in the "YOU SAY YES" thing... that made me giggle a little.
That's cause it was actually me.