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- Tempe Arizona March 2012
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Comments
OK, they FOR SURE play Don't Ask Me during that commercial!
I totally pictured Edward Cullen as Damian
I ain't gonna lie, me too.
EEEK! haha, Me and my roomy were watching ABC and that commercial came on and I heard YSDH start to play and I shrieked!! haha, It was so awesome. I get so excited whenever I hear OK Go anywhere.
OK, so you know how Damian is number one on my list of 5? Nathan dances between 3 and 5 depending on my mood, but he is ALWAYS on the list. I damn near had an aneurysm watching that. I might die now. Tempe, it doesn't go with the show? Are you kidding me? NATHAN IS SO DAMN HOT. (not to mention that he's hitting on the actress, who doesn't seem to love him at all and it doesn't bother him). They packaged the show *specifically* to kill me dead.
NATHAN FILLION NATHAN FILLION NATHAN FILLION OMFG.
OMG See?????
http://okgo.forumsunlimited.com/index.php?...st&p=133677
Yey, Rebekker! What a great way to celebrate your anniversary!!
Yey, Rebekker! What a great way to celebrate your anniversary!!
The Ad Execs are IN OUR BRAINS, Tempe. Soon they'll start using T-Rex to advertise a Davy Jones pilot, you mark my words.
...
I also come bearing news, guys. Behold.
http://www.billboard.biz/bbbiz/content_dis...d7e38f7490539f7
The national campaigns will feature print advertising, window displays and billboards identifying the artists wearing the company’s clothes. Banana Republic customers will receive an iTunes gift card with purchase Feb. 17 – 26, redeemable for a free compilation of songs by the participating artists. In addition to those named above, those also include acoustic soul singer Ayo, Dashboard Confessional, jazz artist Esperanza Spaulding, saxophonist David Sanchez, and classical violinist David Garrett.
During the campaign’s second phase, expected to begin in May, another set of digital tracks will be released by the same nine artists—this time as original songs they composed especially for the retailer’s “City Stories” theme. Those will be housed on the campaign’s micro-site, bananarepublic.com/citystories, where visitors can also access free downloads, videos and interviews with the artists and link to iTunes directly.
In addition to the advertising and digital content, artists will receive in-store play and have recorded voice-overs to introduce their songs. The in-store playlists also include songs by others that the artists recommend. Garrett, Sanchez and Puerto Rican singer-songwriter Torres will perform invitation-only acoustic sets at Banana Republic stores in New York, San Francisco and Los Angeles on Feb. 26.
Virgin America’s in-flight entertainment system will also run “City Stories” as a branded channel, featuring the artist interviews, videos and acoustic performances.
“City Stories” was executed by New York agency AR, with artist casting support by Starworks and music aggregation and marketing by San Francisco-based Rock River Music.
Banana Republic’s chief marketing officer Peter DeLuca tells Billboard that the campaign began by targeting “the modern soul”: shoppers between the ages of 25 and 49 who “aspire to a city lifestyle,” says DeLuca. “We’re really trying to establish the brand’s vision of the city as an anchor point. Music is a key piece of the puzzle.”
So is the online aspect, says DeLuca. “We wanted to do something that broke out from the way we were traditionally marketing in the past,” he says. “We are definitely leveraging online as a means to deliver a large portion of the campaign and give a visual and audio component to the brand.”
Artists were chosen for their diversity of genres, their single or album release schedules, and if they’d feel right in Banana Republic clothes.
So in other words, next week you should start living at Banana Republic and book your next flight on Virgin America. Perhaps this explains the style change? Or is it just a lucky coincidence? Dunno. I'm happy either way. I can't wear BR clothing, but I can go buy a necklace or something if it means free music. Especially free OK Go.
You sound like Jack on Will and Grace, "The Banana has changed my life!!"
http://www.youtube.com/watch?v=hgOnraMWb5Y
I was wrong about the method they'd employ, but it appears I was right after all, Rose. The Ad Execs are in your brain too.
Virgin/EMI owns Capitol, yes.
http://www.youtube.com/watch?v=hgOnraMWb5Y
LOL! Well, I've always said with my love of Barbies, pretty colors, boys with nice hair, and clothing, if I were a guy I'd have to be gay.
Yes, ma'am! You are right.
At the end of this campaign, I'm going to salvage a window display. xD
I don't know why, but this picture makes me sad. They just look like extremely attractive businessmen. Apparently extremely attractive businessmen make me sad?
And some more info HERE.